Insuretech SaaS company
This Insurance Technology Lead Management Software company uses LeadMaker at its core to hire VA’s and offset internal costs by doing technical support, chat support and customer service for a fraction of the cost.
2,792
Conversions
10,000+
Marketing Qualified Leads
3,789
Sales Appointments
7,244
Webinar Registrations
Top 10 Rankings on SERP
20 Keywords
956
New Followers
Industry
Insurance Lead Management Software
Location
United States
Headquarters
Dallas, Texas, USA
Campaign Type
SEO, Online Marketing, Strategic Marketing Online
Target Location
United States
Target Industries
Insurance Agents, Farmers, Allstate, Independent
Target Contacts
Agency Owner, Partner, Founder, President, CEO, COO, CFO, Decision Maker, Principal, Proprietor, CRO
Successes
LeadMaker was able to help the company create secondary sources of revenue by adding on VA services and marketing systems as add-on features to the AMS Lead Management software itself.
Early indications are that the client will gross over 1M in direct revenue with these add-on marketing features just in the first 3 months of 2024
THE CLIENT
The client is a long time supplier of AMS Software for the insurance industry particularly in the Property and Casualty Lead Management space. They provide a robust Agency Management Systems (known as AMS) these are among the most useful software tools an agency can take on. An AMS is similar to Customer Relationship Management (CRM) software except that they can handle a deeper level of automation.
Agency Management Systems are pieces of software that function as an automation system for an agency at every level. AMS can be customized to function as a system for either life and health insurance agencies or casualty and property-based agencies.
THE CHALLENGE
Extremely competitive market with hundreds of smaller start up SaaS companies trying to break into the field. However, the technology must be smooth and built so that any novice computer user could sit down and understand how it works within minutes. This is the situation with Agency MVP as the software was built by insurance agents for insurance agents.
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